Holiday Inn Dubai

Our Approach

First Step: Our team of SEO experts analyzed the whole business

Industry/service offerings and usage
Best selling room types and packages
Average room reservations per day/month
Rooms availability
Target audience and Locations
Total monthly budget
Popular months and seasons when more tourists visit Dubai and the hotel have good bookings
Hotels USP and uniqueness
Who are major competitors?
Looked into many other areas

Second Step: Our Google analytics certified team pulled out the useful data from the Holiday Inn Dubai – Al Barsha’s analytics account.

Third Step: On the basis of the information gathered from first and the second step, the team come up with the most optimum keywords list to target on the organic search.

Fourth Step: To improve the user usability, engagement and experience, we redesign the website and come up with a dynamic website that should open fast and appear nicely in all device types (desktop, laptop, tablets and smart phones).

Finally, we started promoting the website to accomplish the goals

On page SEO
Off page SEO
Content marketing
Conversion rate optimization
And few secret strategies

Clients Review:

Benham and Reeves London

IS Global Web helped Benham and Reeves to get 160% ROI via Search Engine Optimization Channel

Finally, we started working –

A final call made us happy to work on it. We started building strategies for –

Removing Duplicity and optimising thin content to have a better website version.
Optimising Local business listings.
Onsite Optimisation for whole website
Building new and high quality links from niche website.
Several secret tasks for optimising conversions and user behaviour.

Above points are just few initial strategies. We implemented many other tactics for every package that they had subscribed to.

As far as delivery process is concerned, we showed them improvement on monthly basis via customize and Google Analytics reports.

And, we had 23 major KPIs which we have shown as an improvement with comparison with previous 6 months stats. Here are few screens and biggest achievement was to get the website listed on 2nd rank on partial business name ( it was beyond 3rd page at the time of starting).

Case Studies

Holiday Inn Dubai

Benham and Reeves London