Search Engine Optimization

May 22, 2025

SEO vs. PPC – Key differences and similarities in 2025

Posted by Nikhil Agrawal

It’s 2025 and the digital marketing landscape is rapidly evolving, presenting new opportunities as well as challenges for … Continue reading SEO vs. PPC – Key differences and similarities in 2025

March 20, 2025

How images can optimise your website for increased conversions

Posted by Nikhil Agrawal

In today’s fast-paced, hard-to-retain-viewers world, visuals shouldn’t be a mere decorative element. Images, in fact, are fundamental tools … Continue reading How images can optimise your website for increased conversions

October 25, 2024

A Guide to Google’s Pure Spam Manual Action

Posted by Nikhil Agrawal

In today’s continuously evolving search engine optimisation (SEO) landscape, keeping up with Google’s algorithmic dynamics is essential for maintaining a solid online presence.

September 24, 2024

Issues with crawlability that are damaging your SEO

Posted by Nikhil Agrawal

Maintaining a strong online presence is crucial for businesses of all sizes in the ever-evolving digital marketing landscape.

September 28, 2022

Best Tools for Auditing and Monitoring your Website

Posted by Nikhil Agrawal

You can always audit your website with help of SEO tools, these tools help marketers for boosting their … Continue reading Best Tools for Auditing and Monitoring your Website

March 25, 2022

What Are Google Featured Snippets And How To Optimize Them

Posted by Nikhil Agrawal

Do you want to get more clicks from organic search results, by jumping on the first position on Google? Featured Snippets can be useful for the same. Let’s understand what are Google Featured Snippets.

March 17, 2021

Expected Impact of Core Web Vitals Update

Posted by Prem Patel

Google in the recent update explains what to expect when Core Web Vitals become a ranking signal. Core Web Vitals are a new official ranking factor.

December 8, 2020

Important SEO KPIs to consider for Measuring Success

Posted by Nikhil Agrawal

Key Performance Indicators (KPIs) are the metrics which help you in measuring performance of the website and optimizing … Continue reading Important SEO KPIs to consider for Measuring Success

July 25, 2019

5 SEO Violations That can Harm Your Ranking

Posted by Nikhil Agrawal

We all grew up hearing there are no shortcuts to success. You have to work for it. Although, when it comes to top rank your website on search result page.